Matt Crooks - planning operations

Hi, I’m Matt Crooks

I’m a coach, business owner and exercise professional.

Having completed an undergrad in Exercise and Sport Management I have been involved in the health and fitness industry since 2006 in various management positions running stores, gyms and clinics.

I’ve seen and experienced first hand many of the challenges health clinic owners are presented with; opening or closing clinics, managing (or coaching) talent, understanding your numbers and so on.

As a husband and father of 3 amazing kids I also understand the juggling act between ‘balancing’ life and work.

In my view, growing a young family and growing a business are in essence the same thing. Both require love, nurturing, an ability to try new things, make mistakes, learn and grow.

My personal purpose is family which I see as empowering growth and learning.